10X Industries

10X is a new Australian automotive lighting brand founded by an auto electrician and passionate 4WDer who experienced firsthand the shortcomings of many aftermarket lighting products. After years of seeing lights fail in harsh real world conditions, the goal became clear create a brand built without compromise. Designed for Australian conditions, 10X is built on trust, performance, reliability, and honesty, serving installers, off-road enthusiasts, and drivers who depend on their equipment when it matters most.

Every 10X product is developed with a quality-first philosophy. Rather than focusing on impressive specifications alone, products are engineered to deliver real-world performance, durability, and reliability. From design and material selection to output, fitment, and finish, each product is built to withstand harsh environments, provide consistent performance, and integrate seamlessly into modern vehicles. The development process is driven by hands-on experience as both an installer and end user, ensuring every product earns its place through proven performance.